About Sales Maven

Sales Maven was founded by Lisa Canning, who has been building small businesses, and helping others do the same, for over 30 years. Along the way, Lisa discovered many successful small business owners who, like herself, struggled to do what they do best, while simultaneously investing enough time and resources into building a team around them to accelerate their own efforts to scale or exit. Lisa knows first-hand how difficult it is to grow without a village of smart affordable marketing and sales support. This was her motivation for launching Sales Maven.

At Sales Maven, we meet clients where they are and help them develop a solid digital marketing strategy to put them on a solid path to growth. We develop a strategic brand strategy based on research, customer buying behaviors, competitive intelligence, and current industry trends. We help our clients solidify the personality of their brand and we stay consistent with that message in all that we create.

A good marketing foundation consists of intellect, research, and creative thinking. We strive to combine these elements to deliver the best work in the client’s product or service category. We become an extension of the company, a partner if you will, but we never forget that objectivity is one of the most valuable things we can offer a client.

All our experience and beliefs have developed over time into a philosophy that can best be summed up as:

  • Be a participant in the business by finding meaningful solutions to client problems
  • Provide outstanding content and creative solutions
  • Be a caretaker of the budgets by exhibiting professional money management skill

Deployed to maximize results

Sales Maven’s impressive arsenal of sales and marketing services, planned and carefully coordinated by experienced specialists, helps deliver value to your customers and prospects.

Strategic Planning and Research

  • Develop a marketing strategy and plan for execution
  • Oversee all research, both qualitative and quantitative
  • Oversee focus groups, consumer surveys, B2B


  • Brand Messaging
  • Truest Audience Development
  • Company Logo and tag line


  • On page and Off page
  • Backlinks
  • Keyword Ranking

Creative Services

  • Creative Concepts & Design
  • Content for Websites/Collateral/Blogs/Social Media/Email Automation Marketing
  • Website Design
  • Art Direction/Production of photo/video shoots

Social Media Services

  • Create social media strategies
  • Recommend appropriate platforms for client
  • Content Creation
  • Posting content

Research Services

  • Target list building
  • Competitive analysis


  • Human Resources
  • Supervisor Roles for Marketing and Sales
  • Inside Sales Management

Media Services

  • Develop media plans for print, social media
  • Negotiate media buys
  • Monitor effectiveness through analytic tools and make changes as needed
  • Provide a post-buy analysis

Web Services

  • Website Design
  • Content for Website
  • Pay per click advertising
  • Search engine marketing and Search Engine Optimization
  • Analytics

Affiliate Programs

  • Affiliate Recruitment
  • Content Development
  • Affiliate Management

Comprehensive Lead Generation

  • Covers multiple channels:  social, content, campaigns, emails and phone
  • Customized lead generation strategies tailored to your unique needs and goals
  • Use a multiple channel approach to maximize reach and engagement
  • Proprietary qualification process generating relevant and high quality leads
  • Data analytic capabilities delivering to you accurate, timely and detailed reports
  • Client centric approach working collaboratively to drive your desired results
  • Optional full service sales services driving leads to close