A successful blog with high-quality content can make all the difference when it comes to your business. It can make you a leader in your market by engaging consumers and drawing them to your service or product. Guest blogs with properly curated links also drive traffic to your company and help you to be seen by new audiences and demographics.
In fact, according to a survey, 62.96% of people believe that having more than one author on a blog makes the blog more credible.
Although we all know that blogging has its benefits and can help a company grow steadily, it can seem hard to justify the time spent to make first-rate content to represent your business. But, we promise, it’s worth the results!
That’s why we are here to break down everything you need to know about guest posting and curating links in order to take the stress out of this endeavor. Building your company doesn’t mean you have to be connected 24/7. Once these blogs go live, you’ll be gaining traffic, growing your customer base, and making passive income.
What Are Your Goals?
When diving into the world of guest blogging, it’s important to first determine what your goals are for this new marketing venture. They could be anything from wanting to have a voice in your niche market to getting traffic to your website via curated links.
Figuring out what your specific goal or goals are will help you when looking for blogs to help make those goals a reality. For example, if you want to drive traffic to your site, you must find a blog that has a high engagement rate. Bonus points if they reach an audience outside your normal demographic, as this will give you the chance to expand your audience.
Finding Blogging Opportunities
Finding decent blogging opportunities that will help you reach your goals doesn’t have to be a headache. To start, a simple google search with “blogs that accept guest posts” will result in a great number of gems for you to explore. In order to narrow it down, try adding keywords that represent your company’s niche.
Another great tool when searching for blogs that accept guest posts is social media. Twitter, Facebook, and Instagram can all be useful resources when trying to find a place to post your content. Again, a simple search will produce a number of results to choose from.
Pitching To Guest Blogs
When pitching to a guest blog, you want to make sure you have a concise and clear idea of what you are going to write. But, more importantly, you need to make sure that you relay that idea clearly to the blog administrator and that it’s a good fit for their site. If it’s not, you are essentially wasting your time sending pitches that will never get accepted.
Sending a pitch email should be professional, yet friendly. Always include a name in the greeting so that it is personalized and warm. The email should first begin with a little about your background and your authority before jumping into your pitch. This will allow the administrator to get to know you understand why you’re a good fit to write about the proposed topic.
Writing The Post
Preparing to write a guest blog post seems like more work than actually doing it. But, once you get the “ok” to write a piece for a site, you may start to feel lost, especially if this is a new and creative hurdle you are tackling. It’s not just researching, pitching, and waiting anymore; it’s time to actually get some words down. So, how do you start?
At this point in your guest blogging journey, you already have a solid idea of what you are going to write. You also happen to be an authority in your industry and on that topic, so you have everything you need to write some killer content.
One of the most important things to remember when writing your piece is that you are not writing for YOU. You are writing for an audience to give them valuable information. Sure, it will work to direct traffic to your site by adding curated links, but that should not be the focus while writing the piece.
The piece should be detailed and focused. It should give the audience exactly what the headline promised. This gives you a better chance of them clicking on your links to check out your site, service, or product.
It’s also always beneficial to include images. Images help to make the piece more readable for a consumer. It breaks up the content, giving them a break to digest the material, and adds a little spark to your high-quality content.
Promote Your Post
After the piece is published and posted on the guest blog, with curated links and all, it is time to promote it. Promoting your piece is a win-win for you, the host blog, and your audience. By promoting the piece, you will benefit because people will head to your site and learn what you have to offer. The host blog will benefit because they have some stellar content to share on their site. And, of course, the audience will benefit by consuming that amazing content and discovering your business.
Promoting your post is easy too! Posting a link to the guest blog on social media doesn’t take long, and it’s a surefire way to get your post seen. And, although we live in an age of screens, word-of-mouth is always the most effective way to promote your brand. In fact, a recent study stated that 64% of marketing executives said that they believe word-of-mouth is still the most effective form of promotion, despite our new-age conveniences.
So, don’t stay quiet! You are your best marketing tool.