As a small business owner, are you doing everything you can to ensure a continuous inflow of leads? You already know that lead generation is crucial to your business and increasing revenue is a main priority. There is no such thing as ‘enough leads’. But can you get them all on your own? When you choose to outsource any aspect of your sales process, we understand that you’re making a big decision, and not one to take lightly. Here’s the good news though. Partnering with an outsourced lead generation company has a lot of benefits, and more than you might realize.


Cost Reduction

There is usually a cost reduction attached to outsourcing. Think about how much it would cost you to hire a new team to get new leads? Or even hiring additional staff? And it’s not just personnel costs, there’s a time and money cost to infrastructure, support and administration. This is where an outsourced sales solutions partner makes all the difference: Acting as an extension of your internal sales and marketing team, the right partner provides you with expert guidance on setting up each of your sales technologies in the way that best fits your business. That way, there’s a smoother learning curve.

Access To The Latest Technology

Communicating with prospects requires equipment, and most notably software to track and analyze data. Outsourcing to a lead generation company means that you won’t have to worry about any of that, since they will come fully equipped with all the essential software required to do the job.

Get Qualified Leads

Cold-calling demands a great deal of hard work but provides very low returns. So the best way to reach out to different people is to contact only those that are already interested in your products and services. But how do you do that? Working with a lead generation company means that you’ll have different salespeople with different specialties finding you leads. Chances are, these will be highly qualified prospects who will be interested in talking to you and becoming a customer.

Focus On Core Competencies

Managing a sales team is a laborious, time consuming and an energy-intensive task. It includes new employee onboarding, training them so that they can transmit your message in the best way possible. Outsourcing saves you a lot of time, money and energy. When you outsource, you can utilize this time and energy into other core tasks and expect a better efficiency.

Less Lead Time

Whether you are starting a new business or a new sales campaign, you cannot expect instant results. A lot of work goes into building your brand, developing a concrete sales strategy and an action plan to make that strategy work. An outsourcing team comes with all the required experience and can deliver the results in a much shorter span of time.

Better Feedback For Marketing

When you partner with a metrics-driven outsourced sales partner, your marketing team receives a scientific breakdown of your lead quality organized by individual program. With a partner that gives your sales and marketing teams clear feedback on lead quality and success rates, you’re empowered how to generate better quality leads and profile them with precision.

Robust Sales Cycles and Shorter Time to Ramp

Every business appreciates a robust sales cycle and a shorter time-to-ramp and kick-off lead generation and development. An outsourced B2B lead generation partner helps make that happen for your business, acting as an efficiency catalyst between your marketing and internal sales teams. When an outsourced sales partner delivers higher-quality warm appointments to your internal sales team, it reduces your follow-up time on initial leads. In addition, an outsourced lead generation team is already bought into your program, so they start kicking off your sales cycle on day one.

The decision to outsource your lead generation and appointment setting efforts is an important one, no matter what business you’re in. Now that you know the benefits of outsourcing, it should be an easier decision. Finding and working with the right lead generation partner will boost your revenue and give your business the edge it needs.

Read more relevant blog post: 

It’s Time to Look at the Pros and Cons of Outsourced Customer Service for Your Business