by Lisa | Sep 14, 2020 | Marketing, Opt-In
When the film critic Roger Ebert first met his future wife Chaz Hammelsmith at a social event in the early 1990s, he thought she was beautiful and worked up the courage to introduce himself, and they exchanged business cards. It was when they began corresponding by...
by Lisa | Sep 8, 2020 | Outsourcing, Sales
If you are in the mindset to grow your business, then you may be thinking about the ins-and-outs of B2B sales outsourcing. It’s not uncommon that a B2B start-up may not have the funds to hire their own full-time sales team. That’s where sales outsourcing companies...
by Lisa | Aug 31, 2020 | Content Marketing, Inbound Marketing, Social Media
The majority of marketing mistakes in translation are, of course, unintentional and often represent something that has been missed even by professional translators hired by large corporations like BMW or American Motors. Thankfully, there are several ways to avoid...
by Lisa | Aug 24, 2020 | SEO
The coronavirus has thrown the world into a tailspin since its outbreak at the beginning of the year. Everything came to a stop – businesses and schools have closed down as mandated by the government. Many businesses – big and small – have been greatly affected by...
by Lisa | Aug 17, 2020 | Marketing
One of the keys to building a strong brand presence is consistency. A branding guide helps ensure anyone who works on marketing or design sticks to the same standards and presents your company in a very particular way to consumers. If you aren’t sure where to start...
by Lisa | Aug 10, 2020 | SEO
When you’re in the market for leads, you may consider hiring a lead generation agency to help the process move quicker. Outsourcing to a lead generation agency can have a positively transformative impact on your company, and it helps to lighten the load on your team...
by Lisa | Aug 3, 2020 | SEO
A successful blog with high-quality content can make all the difference when it comes to your business. It can make you a leader in your market by engaging consumers and drawing them to your service or product. Guest blogs with properly curated links also drive...
by Lisa | Jul 27, 2020 | Marketing
Businesses, especially small businesses, often face challenges with acquiring customers and converting their visit to a sale. It can be a daunting task, but it is a fixable situation with the right knowledge and software. Here are some simple techniques and systems...
by Lisa | Jul 20, 2020 | Marketing
Online reputation management is not just about advertising. Some companies successfully build a brand image and encourage customer loyalty through memorable, thoughtful advertising campaigns, but there is typically more to reputation management. No matter what you...
by Lisa | Jul 14, 2020 | SEO
It’s important to understand the basics of digital marketing. One of the marketing methods your brand can utilize to help with a strong online presence is through various search engine optimization (SEO) tactics. One of the most effective methods of proper SEO is...
