by Lisa Canning | May 8, 2023 | Marketing
Done right, videos are tasty little morsels that consumers love—but not as much as marketers, who rely on the medium to: Increase engagement by capturing attention and encouraging interaction. Improve conversation rates by showcasing products or services in ways that...
by Lisa Canning | May 1, 2023 | Business Process
Among the reasons top performers quit is the lack of training opportunities and clear paths to advancement. And the cost of replacing a productive worker is substantial—up to 30% of the new worker’s annual salary. Clearly, it is much more cost effective (and less...
by Lisa Canning | Apr 24, 2023 | Business Process, Sales
What do your customers want? That is the most important question a business owner can ask because customers want their buying experience to match their expectations. And they expect a lot. If the customer experience (CX) delights, you are in growth mode. Brands with...
by Lisa Canning | Apr 17, 2023 | Business Process
Whether you have a remote-work job or are an entrepreneur planning on a home-based business, working outside an office has benefits. A home-based business doesn’t have the overhead—rent, utilities, insurance, for instance—of a physical office. Remote workers are...
by Lisa | Apr 10, 2023 | Business Process
The government completely disrupted business when it shut down the economy trying to control the spread of COVID-19, but the private sector adapted, decentralized, and found a whole new normal. Remote working—one of the few productive results of the lockouts—is here...
by Lisa | Apr 3, 2023 | Managing Risk
Uncertainty adds another layer of challenges and anxieties about running a business, and it has been the central feature of the business landscape beginning when the government tried to control the spread of COVID-19 by shutting down the economy. Since then, massive...
by Lisa | Mar 27, 2023 | Sales
Regardless of the size of their businesses or what sector they’re in, the question that keeps owners awake at night is, where will my next lead come from? Without leads, there are no conversions; without conversions, there are no sales; without sales … without sales,...
by Lisa Canning | Mar 20, 2023 | Sales
As a music store owner, you’d think offering retail sales backed by related services would be enough to get your revenues where you want them. But whether you’re selling instruments or servicing them, brick-and-mortar stores are limited by time: there are only 24...
by Lisa Canning | Mar 13, 2023 | Business Process
The “Great Resignation” that started during the pandemic lockouts, as millions of workers quit their jobs, is continuing with surprisingly large numbers of disaffected employees who found new work and are now job-hopping. If, therefore, businesses mean it when they...
by Lisa | Mar 6, 2023 | Business Process
Going into business can be exciting, sometimes maybe a little too thrilling. Financing is one of those things that can get a new business owner’s adrenaline pumping, and when that gets going, the two options are flight or fight. The thought of finding the money to get...
