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Use Your Data to Gain Competitive Advantage

Use Your Data to Gain Competitive Advantage

by Michael Kuczkowski | Oct 17, 2022 | Business Process, Marketing

In the era of big data, small and medium-sized enterprises (SMEs) are discovering how to turn the digital information generated by everything from email marketing to inventory management into money. SQLite Expert Pro VST Crack Whether they outsource their information...
How To: Answers to 6 Questions about Guest Blogging

How To: Answers to 6 Questions about Guest Blogging

by Michael Kuczkowski | Oct 11, 2022 | Marketing

Done right, guest posting can do everything from raise your blog or website cyber-profile to burnish your credentials as a thought leader in your business space. Done wrong, it can be a massive waste of time and energy. The idea of posting—by invitation, of course—on...
5 Ideas for Protecting Your Online Reputation

5 Ideas for Protecting Your Online Reputation

by Michael Kuczkowski | Oct 3, 2022 | Marketing

Your online presence meets potential customers where they are before they make buying decisions, and they assess your reputation by what others are saying about you on your social media accounts, website, blog, and other digital platforms. Managing your online...
Five Reasons Music Stores Should be on Instagram and Four Tips to Make it Happen

Five Reasons Music Stores Should be on Instagram and Four Tips to Make it Happen

by Michael Kuczkowski | Sep 19, 2022 | Content Marketing

If you’re not on Instagram, here are five reasons from social media strategist Hootsuite that you want to rethink that: Instagram has staying power. It’s been around 12 years and is second-most downloaded app. Instagram has cross-generational appeal. Gen Z (16- to...
Google’s New Search Engine Realities and What They Mean for Music Stores

Google’s New Search Engine Realities and What They Mean for Music Stores

by Michael Kuczkowski | Sep 8, 2022 | Content Marketing, Marketing

When governments tried to control the spread of COVID-19 by locking down the country, e-commerce sales skyrocketed 43% in 2020, rising to $815 billion from $571.2 billion in 2019, and there is no sign the boom in online shopping will slow down in the post-virus era....
Don’t Be Shy! Ask Good Customers to Leave an Online Review.

Don’t Be Shy! Ask Good Customers to Leave an Online Review.

by Michael Kuczkowski | Aug 31, 2022 | Marketing

There is one thing you can do that is a tried-and-true but often overlooked strategy for generating the online reviews and ratings your store deserves. Ask your best customers to say something good about you! Customers who leave your store smiling typically are more...
10 Avenues in which Musicians Can Make It Big on TikTok

10 Avenues in which Musicians Can Make It Big on TikTok

by Michael Kuczkowski | Aug 15, 2022 | Content Marketing, Inbound Marketing, Managing Risk

Do you find it inconceivable to keep up with TikTok trends? We do too! That’s why we touched base with a few of our favorite musical TikTokers to examine what they’ve been doing and what they enjoy on TikTok. 1. Song covers It goes without saying but covered versions...
How to: Select Visuals Your Customers Will LOVE and Respond to

How to: Select Visuals Your Customers Will LOVE and Respond to

by Michael Kuczkowski | Aug 10, 2022 | Content Marketing, Inbound Marketing, Marketing

One of the most challenging parts of marketing for small business owners is selecting images and visual elements that clients and customers will love and—more importantly—respond to. Visuals and imagery are very personal things. They bring out a lot of emotion, both...
Here’s Why You Need Chatbots for Your Music Store Website

Here’s Why You Need Chatbots for Your Music Store Website

by Michael Kuczkowski | Jul 11, 2022 | Business Process, Our Company, Sales

Can a virtual assistant enhance your digital experience? Countless small music shop businesses have recently added chatbots or virtual assistants to their websites. When they were first introduced, they appeared to be an excellent way for visitors to get answers to...
Small Business Owners: Marketing Made Do-able… at Last

Small Business Owners: Marketing Made Do-able… at Last

by Michael Kuczkowski | Jul 8, 2022 | Content Marketing, Inbound Marketing, Marketing, SEO, Social Media

It’s easy for small business owners to get overwhelmed by all the information about marketing and promoting your operation that you come across every day. Different experts recommend doing countless things to bring in new customers and generate more sales from current...
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