Three Tips to Build Your Business Around Your Customer

Three Tips to Build Your Business Around Your Customer

If you’re in the music business, you are in business, and the point of being in business is making money. And whether you’re an instrument retailer, an accessory wholesaler or service provider, your customers are the ones who make the cash register go cha-ching!...
Five Tips for Enhancing Your Brand Identity

Five Tips for Enhancing Your Brand Identity

Your brand identity—the reputation, promise, and vision you project into the market—might need some sprucing up. Customers are fickle and can be distracted by the next shiny thing to come along. The market itself is always shift, and “shiny” new competitors might have...
The Music Business, by the Numbers

The Music Business, by the Numbers

If music is a revenue stream for you, you are in the music business, accent on business. And whether you’re a retailer, wholesaler, or performer, people are bound to ask, how is business? You might think you know, but unless you are tracking some important numbers,...