Lights! Camera! Marketing!

Lights! Camera! Marketing!

Done right, videos are tasty little morsels that consumers love—but not as much as marketers, who rely on the medium to: Increase engagement by capturing attention and encouraging interaction. Improve conversation rates by showcasing products or services in ways that...
So, You Want to Start a Home-Based Business

So, You Want to Start a Home-Based Business

Whether you have a remote-work job or are an entrepreneur planning on a home-based business, working outside an office has benefits. A home-based business doesn’t have the overhead—rent, utilities, insurance, for instance—of a physical office. Remote workers are...
Four Things to Remember Before Going Remote

Four Things to Remember Before Going Remote

The government completely disrupted business when it shut down the economy trying to control the spread of COVID-19, but the private sector adapted, decentralized, and found a whole new normal. Remote working—one of the few productive results of the lockouts—is here...
Thriving in an Economy That Is Broken

Thriving in an Economy That Is Broken

Uncertainty adds another layer of challenges and anxieties about running a business, and it has been the central feature of the business landscape beginning when the government tried to control the spread of COVID-19 by shutting down the economy. Since then, massive...
What Keeps You Awake at Night?

What Keeps You Awake at Night?

Regardless of the size of their businesses or what sector they’re in, the question that keeps owners awake at night is, where will my next lead come from? Without leads, there are no conversions; without conversions, there are no sales; without sales … without sales,...
Make More Money While Working Less

Make More Money While Working Less

As a music store owner, you’d think offering retail sales backed by related services would be enough to get your revenues where you want them. But whether you’re selling instruments or servicing them, brick-and-mortar stores are limited by time: there are only 24...
Music Business 101: Finances

Music Business 101: Finances

Going into business can be exciting, sometimes maybe a little too thrilling. Financing is one of those things that can get a new business owner’s adrenaline pumping, and when that gets going, the two options are flight or fight. The thought of finding the money to get...