My clarinet shop, my business

My clarinet shop, my business

What do a 40-year-old music store and an online sales and marketing services company have in common? – The entrepreneur, Lisa Canning My clarinet shop, my business Musical instruments need to be assembled and played properly for it to hit the right notes; the...
The familiar story of Lisa’s Clarinet Shop

The familiar story of Lisa’s Clarinet Shop

How my company, Sales Maven, helped my music store beat the odds during the pandemic – The entrepreneur, Lisa Canning The familiar story of Lisa’s Clarinet Shop I hold a special place in my heart for one of my life’s greatest achievements, Lisa’s Clarinet Shop....
A Beginner’s Guide to A/B Testing

A Beginner’s Guide to A/B Testing

Email Campaigns For Success. What is the best indication that your marketing strategy is hitting home? Conversions, of course! That’s where A/B testing comes in. But, what is ab testing? This form of effective marketing testing allows for small businesses and large...
Learn How to Improve Your Email Click-Through Rate

Learn How to Improve Your Email Click-Through Rate

When the film critic Roger Ebert first met his future wife Chaz Hammelsmith at a social event in the early 1990s, he thought she was beautiful and worked up the courage to introduce himself, and they exchanged business cards.  It was when they began corresponding by...
B2B Sales Outsourcing: How To Do It Right

B2B Sales Outsourcing: How To Do It Right

If you are in the mindset to grow your business, then you may be thinking about the ins-and-outs of B2B sales outsourcing. It’s not uncommon that a B2B start-up may not have the funds to hire their own full-time sales team. That’s where sales outsourcing companies...
20 SEO Tips for 2020: What we learned during the pandemic

20 SEO Tips for 2020: What we learned during the pandemic

The coronavirus has thrown the world into a tailspin since its outbreak at the beginning of the year. Everything came to a stop – businesses and schools have closed down as mandated by the government. Many businesses – big and small – have been greatly affected by...
How to Create a Branding Guide Based on Your Company Name

How to Create a Branding Guide Based on Your Company Name

One of the keys to building a strong brand presence is consistency. A branding guide helps ensure anyone who works on marketing or design sticks to the same standards and presents your company in a very particular way to consumers. If you aren’t sure where to start...
Factors To Consider Before Hiring A Lead Generation Agency

Factors To Consider Before Hiring A Lead Generation Agency

When you’re in the market for leads, you may consider hiring a lead generation agency to help the process move quicker. Outsourcing to a lead generation agency can have a positively transformative impact on your company, and it helps to lighten the load on your team...