by Michael Kuczkowski | Nov 7, 2022 | Social Media
Who is your audience? What are they interested in other than the flute? What do they find special about you and your talent, the way you interpret music, and your style and flair? These are the first questions that need answers before you can turn your social media...
by Michael Kuczkowski | Nov 1, 2022 | Business Process, Managing Risk
It’s been a tough couple of years for music store owners. Quick recap: Government-mandated lockdowns terminated walk-in traffic, turning brick-and-mortar shoppers into online buyers. Then supply chain disruptions created havoc with inventories. Finally, what looked...
by Michael Kuczkowski | Oct 24, 2022 | Event planning
Look at what takes up the bulk of the news cycle, and you’ll see the issues that will affect the world of conferences and trade shows. Popular culture trends roll up and recede as fast as yesterday’s news, but some appear to have legs and should be taken under...
by Michael Kuczkowski | Oct 17, 2022 | Business Process, Marketing
In the era of big data, small and medium-sized enterprises (SMEs) are discovering how to turn the digital information generated by everything from email marketing to inventory management into money. Whether they outsource their information technology support and...
by Michael Kuczkowski | Oct 11, 2022 | Marketing
Done right, guest posting can do everything from raise your blog or website cyber-profile to burnish your credentials as a thought leader in your business space. Done wrong, it can be a massive waste of time and energy. The idea of posting—by invitation, of course—on...
by Michael Kuczkowski | Oct 3, 2022 | Marketing
Your online presence meets potential customers where they are before they make buying decisions, and they assess your reputation by what others are saying about you on your social media accounts, website, blog, and other digital platforms. Managing your online...
by Michael Kuczkowski | Sep 19, 2022 | Content Marketing
If you’re not on Instagram, here are five reasons from social media strategist Hootsuite that you want to rethink that: Instagram has staying power. It’s been around 12 years and is second-most downloaded app. Instagram has cross-generational appeal. Gen Z (16- to...
by Michael Kuczkowski | Sep 8, 2022 | Content Marketing, Marketing
When governments tried to control the spread of COVID-19 by locking down the country, e-commerce sales skyrocketed 43% in 2020, rising to $815 billion from $571.2 billion in 2019, and there is no sign the boom in online shopping will slow down in the post-virus era....
by Michael Kuczkowski | Aug 31, 2022 | Marketing
There is one thing you can do that is a tried-and-true but often overlooked strategy for generating the online reviews and ratings your store deserves. Ask your best customers to say something good about you! Customers who leave your store smiling typically are more...
by Michael Kuczkowski | Aug 15, 2022 | Content Marketing, Inbound Marketing, Managing Risk
Do you find it inconceivable to keep up with TikTok trends? We do too! That’s why we touched base with a few of our favorite musical TikTokers to examine what they’ve been doing and what they enjoy on TikTok. 1. Song covers It goes without saying but covered versions...
