by Michael Kuczkowski | Sep 19, 2022 | Content Marketing
If you’re not on Instagram, here are five reasons from social media strategist Hootsuite that you want to rethink that: Instagram has staying power. It’s been around 12 years and is second-most downloaded app. Instagram has cross-generational appeal. Gen Z (16- to...
by Michael Kuczkowski | Sep 8, 2022 | Content Marketing, Marketing
When governments tried to control the spread of COVID-19 by locking down the country, e-commerce sales skyrocketed 43% in 2020, rising to $815 billion from $571.2 billion in 2019, and there is no sign the boom in online shopping will slow down in the post-virus era....
by Michael Kuczkowski | Aug 31, 2022 | Marketing
There is one thing you can do that is a tried-and-true but often overlooked strategy for generating the online reviews and ratings your store deserves. Ask your best customers to say something good about you! Customers who leave your store smiling typically are more...
by Michael Kuczkowski | Aug 15, 2022 | Content Marketing, Inbound Marketing, Managing Risk
Do you find it inconceivable to keep up with TikTok trends? We do too! That’s why we touched base with a few of our favorite musical TikTokers to examine what they’ve been doing and what they enjoy on TikTok. 1. Song covers It goes without saying but covered versions...
by Michael Kuczkowski | Aug 10, 2022 | Content Marketing, Inbound Marketing, Marketing
One of the most challenging parts of marketing for small business owners is selecting images and visual elements that clients and customers will love and—more importantly—respond to. Visuals and imagery are very personal things. They bring out a lot of emotion, both...
by Michael Kuczkowski | Jul 11, 2022 | Business Process, Our Company, Sales
Can a virtual assistant enhance your digital experience? Countless small music shop businesses have recently added chatbots or virtual assistants to their websites. When they were first introduced, they appeared to be an excellent way for visitors to get answers to...
by Michael Kuczkowski | Jul 8, 2022 | Content Marketing, Inbound Marketing, Marketing, SEO, Social Media
It’s easy for small business owners to get overwhelmed by all the information about marketing and promoting your operation that you come across every day. Different experts recommend doing countless things to bring in new customers and generate more sales from current...
by Michael Kuczkowski | May 23, 2022 | Content Marketing
You know content marketing is important. You just don’t quite get what “it” is or how to get it right. Don’t worry. It’s a common issue for owners of small businesses. We’ve got your back! Here’s everything you need to know to become a content marketing pro FAST....
by Michael Kuczkowski | May 23, 2022 | Business Process, Marketing
Entrepreneurs trying to handle marketing on their own often make mistakes that can seriously harm the reputation of a new company. We’ve seen them all and have helped many business owners avoid them. Here are nine of the most common, along with tips on preventing them...
by Michael Kuczkowski | Feb 25, 2022 | Content Marketing, Inbound Marketing, Marketing, Sales
Texting plays a big role in the marketing and sales processes for most businesses these days. However, most marketers and sales people aren’t sure how to use this relatively new technology correctly. Businesses are still writing the rules for texting. Here are our top...
