by Lisa Canning | Nov 17, 2021 | Business Process
What do a 40-year-old music store and an online sales and marketing services company have in common? – The entrepreneur, Lisa Canning My clarinet shop, my business Musical instruments need to be assembled and played properly for it to hit the right notes; the...
by Lisa Canning | Nov 1, 2021 | Our Company
How my company, Sales Maven, helped my music store beat the odds during the pandemic – The entrepreneur, Lisa Canning The familiar story of Lisa’s Clarinet Shop I hold a special place in my heart for one of my life’s greatest achievements, Lisa’s Clarinet Shop....
by Lauren Windle | Jul 12, 2021 | Content Marketing, Inbound Marketing, Marketing
Are you driving revenue or draining it? That, as Shakespeare would say, is the question. Traditional marketing drains revenue (of course in hopes of more than offsetting that drainage through sales). Revenue marketing, in contrast, takes a more strategic approach,...
by Lisa | Sep 21, 2020 | Marketing
Email Campaigns For Success. What is the best indication that your marketing strategy is hitting home? Conversions, of course! That’s where A/B testing comes in. But, what is ab testing? This form of effective marketing testing allows for small businesses and large...
by Lisa | Sep 14, 2020 | Marketing, Opt-In
When the film critic Roger Ebert first met his future wife Chaz Hammelsmith at a social event in the early 1990s, he thought she was beautiful and worked up the courage to introduce himself, and they exchanged business cards. It was when they began corresponding by...
by Lisa | Sep 8, 2020 | Outsourcing, Sales
If you are in the mindset to grow your business, then you may be thinking about the ins-and-outs of B2B sales outsourcing. It’s not uncommon that a B2B start-up may not have the funds to hire their own full-time sales team. That’s where sales outsourcing companies...
by Lisa | Aug 31, 2020 | Content Marketing, Inbound Marketing, Social Media
The majority of marketing mistakes in translation are, of course, unintentional and often represent something that has been missed even by professional translators hired by large corporations like BMW or American Motors. Thankfully, there are several ways to avoid...
by Lisa | Aug 24, 2020 | SEO
The coronavirus has thrown the world into a tailspin since its outbreak at the beginning of the year. Everything came to a stop – businesses and schools have closed down as mandated by the government. Many businesses – big and small – have been greatly affected by...
by Lisa | Aug 17, 2020 | Marketing
One of the keys to building a strong brand presence is consistency. A branding guide helps ensure anyone who works on marketing or design sticks to the same standards and presents your company in a very particular way to consumers. If you aren’t sure where to start...
by Lisa | Aug 10, 2020 | SEO
When you’re in the market for leads, you may consider hiring a lead generation agency to help the process move quicker. Outsourcing to a lead generation agency can have a positively transformative impact on your company, and it helps to lighten the load on your team...
