Digital marketing is essential in today’s world. In fact, it is the only way to stay ahead of your competitors. Your potential customers are online constantly, and digital marketing is the way to reach them. The only question is how best to market to your customers online. Read on for tips to optimize your digital marketing strategy.

Creating A Marketing Funnel

What is a marketing funnel? It is when you map out a customer’s journey from before they become aware of your business, to when they become a lead. That’s when you put certain strategies in place to encourage them to move through the funnel.  You can do that with lead magnets, calls to actions, and offers. An effective marketing funnel will not only get you more leads, it can also help you turn those leads into repeat buyers.

Prioritizing Customer Needs

As a small business owner, you can be taken up with building your web presence and developing your product or service, and this can cause you to lose sight of your customers. Rather than rushing to buy ads and acquire traffic while building your brand online, consider your target market. Tailor your marketing to them, and you’ll find that making small efficiency improvements in email capturing and targeting can pay off huge dividends, as well as save you money.

Update Your SEO

SEO can significantly improve your brand’s reach. According to industry experts, it is worth your while to update your SEO once every quarter. Think about it – Google updates its algorithm more than 500 times annually. Go back and revisit your keywords to re-evaluate which keywords are making your business gain or lose traction, in order to ensure that your brand is always as searchable as possible.


Don’t forget blogging. When you post relevant and valuable content, it drives traffic to your website and social media pages. It also increases your search engine rankings. Statistics show that marketers who blog are more than 10 times more likely to experience a positive ROI. Companies that blog generate 67% more leads than the companies that don’t. Creating pages means there is one more indexed page on your website, thus making it more likely for customers to find you when searching online. Beyond that, blogging gives your brand a voice, an image that is authentic, and we know that over 90% of consumers say that they are more likely to buy from a brand they consider authentic.

Developing A Call To Action

CTA, or a call to action is text or an image that prompts visitors to your website to take action. This could be anything from subscribing to your newsletter, view a webinar or buy something from you. A good CTA should direct people to a landing page where you can gather their contact information in exchange for an offer or a free sample, or something of that nature. An effective CTA should be attention grabbing and help lead potential customers further into your marketing funnel.

Refine Your Email Blasts

Even in 2018, email marketing is still one of the best ways to reach your audience. Also consider the fact that it costs next to nothing to execute, and that makes it a valuable tool. Why does email work better than other mobile communication like text messages? Simply put, it doesn’t cost your customer anything to receive an email from you, and email inboxes have more space to deliver a message than phone inboxes do. Emails keep your potential customers engaged across platforms.

mobile marketing

Mobile Marketing

All of us our constantly checking our emails on our phones, and a lot of consumers browse websites via their phones. Everyone is on the go these days, so it makes perfect sense to make sure that your website is mobile enabled. Consumers are used to expecting cohesion across platforms, and the better the accessibility that you can provide to your audience, the more likely they are to purchase from you.

Setting Goals

Finally, you need to set a goal for your marketing strategy. Whether you’re looking for more ways to grow your small business, or more brand recognition, whatever your purpose, starting with a solid goal in mind will magnify your chances of success. Digital marketing should be strategic and precise. Having a goal focuses your efforts and will help your business get ahead and prosper.

Ultimately, in all that you do online, remember that authenticity is the key. If you can build an authentic online presence and couple that with a focused digital marketing strategy, you’ll be well on your way to connecting with your target market and becoming a brand your customers want to continuously engage with.

Read more relevant blog post: Diverse Skill Sets Build a Better Business