Social media is an important element for promoting your music.
Articles about Social Media
Small Business Owners: Marketing Made Do-able… at Last
It’s easy for small business owners to get overwhelmed by all the information about marketing and promoting your operation that you come across every day.
How to Avoid Marketing Translation Mistakes
The majority of marketing mistakes in translation are, of course, unintentional and often represent something that has been missed even by professional translators hired by large corporations like BMW or American Motors. Thankfully, there are several ways to avoid...
Top Reasons to Start a Business Blog
Business blogs have become essential to maintaining an online presence. It can help you stand above the competition, and even get you new customers. No business is going to grow in a vacuum. Growth happens in relation to your target audience and your competitors. Here...
Best Practices in Social Media Marketing
Customers have high expectations from companies and brands these days. If your company is not on top of its social media game, then you’re losing your customers’ loyalty, and not gaining any new ground. Following some social media best practices will ensure your...
Essentials For Brand Strategy Success
Your company's brand is your most valuable non-tangible asset. Developing a strong brand is essential to a company's success. Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand -- the...
Benefits Of Direct Marketing Via Email And Social Media
An advertising campaign that seeks to bring about an action taken by a targeted group of customers, like placing an order, visiting a store or website, is considered direct marketing. Direct marketing can be telemarketing, social media, email, point of sale, or even...
Hashtags: Do’s and Don’ts
Hashtags are ubiquitous. One can hardly read a post on Facebook or Instagram, not to mention Twitter, without seeing a related hashtag. However, not all hashtags are useful and some can actually confuse or muddle the message you're trying to send. Especially when...
Become An Influencer Within Your Industry
How do we define influence? According to the Merriam-Webster dictionary, influence is 'the capacity to have an effect on the character, development, or behavior of someone or something.' In other words, to have influence means having the ability to impact and maybe...
B2B Lead Generation Strategies That Work In 2018
Consumer behavior is constantly evolving. Driven by emerging technologies and new insights, marketers have to work hard to be on top of the latest consumer behavior, and recalibrate their strategies. It is important to note that consumers are increasingly more and...