Entrepreneurs trying to handle marketing on their own often make mistakes that can seriously harm the reputation of a new company. We’ve seen them all and have helped many business owners avoid them. Here are nine of the most common, along with tips on preventing them...
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Find out everything you need to know to discuss graphics with a designer or agency.
Traditional marketing drains revenue (of course in hopes of more than offsetting that drainage through sales). Revenue marketing, in contrast, takes a more strategic approach, designed to drive revenue rather than waiting for it to happen.
Email Campaigns For Success. What is the best indication that your marketing strategy is hitting home? Conversions, of course! That’s where A/B testing comes in. But, what is ab testing? This form of effective marketing testing allows for small businesses and large...
When the film critic Roger Ebert first met his future wife Chaz Hammelsmith at a social event in the early 1990s, he thought she was beautiful and worked up the courage to introduce himself, and they exchanged business cards. It was when they began corresponding by...
One of the keys to building a strong brand presence is consistency. A branding guide helps ensure anyone who works on marketing or design sticks to the same standards and presents your company in a very particular way to consumers. If you aren’t sure where to start...
Businesses, especially small businesses, often face challenges with acquiring customers and converting their visit to a sale. It can be a daunting task, but it is a fixable situation with the right knowledge and software. Here are some simple techniques and systems...