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A Beginner’s Guide to A/B Testing

A Beginner’s Guide to A/B Testing

Email Campaigns For Success. What is the best indication that your marketing strategy is hitting home? Conversions, of course! That’s where A/B testing comes in. But, what is ab testing? This form of effective marketing testing allows for small businesses and large...

Learn How to Improve Your Email Click-Through Rate

Learn How to Improve Your Email Click-Through Rate

When the film critic Roger Ebert first met his future wife Chaz Hammelsmith at a social event in the early 1990s, he thought she was beautiful and worked up the courage to introduce himself, and they exchanged business cards.  It was when they began corresponding by...

How to Create a Branding Guide Based on Your Company Name

How to Create a Branding Guide Based on Your Company Name

One of the keys to building a strong brand presence is consistency. A branding guide helps ensure anyone who works on marketing or design sticks to the same standards and presents your company in a very particular way to consumers. If you aren’t sure where to start...

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