How to build a brand identity that separates your business from the competition.
Articles about Marketing
The Outline of a Successful Marketing Campaign
There are a couple of ways to put together and execute a marketing campaign that will turn prospects into customers and customers into brand advocates: You can do it yourself or you can hire an agency to do it for you.
Lights! Camera! Marketing!
Done right, videos are tasty little morsels that consumers love—but not as much as marketers.
5 Things You Need to Know About SEO
Search engine optimization (SEO) is a critical online marketing strategy when building, developing, and maintaining a music store website. Whether you decide to bring in an SEO consultant or try it yourself, you should understand what’s required to optimize your marketing investment.
6 Benefits Websites Deliver for Small Businesses
If you have a great social media presence—lots of customer interaction, marketing responses, and direct sales—but your website is so-so, you are leaving money on the table.
Use Your Data to Gain Competitive Advantage
In the era of big data, small and medium-sized enterprises (SMEs) are discovering how to turn the digital information generated by everything from email marketing to inventory management into money.
How To: Answers to 6 Questions about Guest Blogging
Done right, guest posting can do everything from raise your blog or website cyber-profile to burnish your credentials as a thought leader in your business space.
5 Ideas for Protecting Your Online Reputation
Your online presence meets potential customers where they are before they make buying decisions, and they assess your reputation by what others are saying about you on your social media accounts, website, blog, and other digital platforms.
Google’s New Search Engine Realities and What They Mean for Music Stores
Google began focusing on driving e-commerce during the lockdowns and it’s pulling out all the stops in 2022, expanding its AI (artificial intelligence), ML (machine learning), and NLP (natural language processing) technologies to direct consumers to retailer websites that best meet its search parameters.
Don’t Be Shy! Ask Good Customers to Leave an Online Review.
There is one thing you can do that is a tried-and-true but often overlooked strategy for generating the online reviews and ratings your store deserves.