Google began focusing on driving e-commerce during the lockdowns and it’s pulling out all the stops in 2022, expanding its AI (artificial intelligence), ML (machine learning), and NLP (natural language processing) technologies to direct consumers to retailer websites that best meet its search parameters.
There is one thing you can do that is a tried-and-true but often overlooked strategy for generating the online reviews and ratings your store deserves.
One of the most challenging parts of marketing for small business owners is selecting images and visual elements that clients and customers will love and—more importantly—respond to.
It’s easy for small business owners to get overwhelmed by all the information about marketing and promoting your operation that you come across every day.
Entrepreneurs trying to handle marketing on their own often make mistakes that can seriously harm the reputation of a new company. We’ve seen them all and have helped many business owners avoid them. Here are nine of the most common, along with tips on preventing them...
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Find out everything you need to know to discuss graphics with a designer or agency.
Traditional marketing drains revenue (of course in hopes of more than offsetting that drainage through sales). Revenue marketing, in contrast, takes a more strategic approach, designed to drive revenue rather than waiting for it to happen.