If you have a great social media presence—lots of customer interaction, marketing responses, and direct sales—but your website is so-so, you are leaving money on the table.
Articles about Marketing
Use Your Data to Gain Competitive Advantage
In the era of big data, small and medium-sized enterprises (SMEs) are discovering how to turn the digital information generated by everything from email marketing to inventory management into money.
How To: Answers to 6 Questions about Guest Blogging
Done right, guest posting can do everything from raise your blog or website cyber-profile to burnish your credentials as a thought leader in your business space.
5 Ideas for Protecting Your Online Reputation
Your online presence meets potential customers where they are before they make buying decisions, and they assess your reputation by what others are saying about you on your social media accounts, website, blog, and other digital platforms.
Google’s New Search Engine Realities and What They Mean for Music Stores
Google began focusing on driving e-commerce during the lockdowns and it’s pulling out all the stops in 2022, expanding its AI (artificial intelligence), ML (machine learning), and NLP (natural language processing) technologies to direct consumers to retailer websites that best meet its search parameters.
Don’t Be Shy! Ask Good Customers to Leave an Online Review.
There is one thing you can do that is a tried-and-true but often overlooked strategy for generating the online reviews and ratings your store deserves.
How to: Select Visuals Your Customers Will LOVE and Respond to
One of the most challenging parts of marketing for small business owners is selecting images and visual elements that clients and customers will love and—more importantly—respond to.
Small Business Owners: Marketing Made Do-able… at Last
It’s easy for small business owners to get overwhelmed by all the information about marketing and promoting your operation that you come across every day.
9 Common Small Business Marketing Mistakes and How To Avoid Them
Entrepreneurs trying to handle marketing on their own often make mistakes that can seriously harm the reputation of a new company. We’ve seen them all and have helped many business owners avoid them. Here are nine of the most common, along with tips on preventing them...
How Marketing and Salespeople can Use Texting Right for Business
How Marketing and Salespeople can Use Texting Right for Business