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Articles about Inbound Marketing
How to: Select Visuals Your Customers Will LOVE and Respond to
One of the most challenging parts of marketing for small business owners is selecting images and visual elements that clients and customers will love and—more importantly—respond to.
Small Business Owners: Marketing Made Do-able… at Last
It’s easy for small business owners to get overwhelmed by all the information about marketing and promoting your operation that you come across every day.
How Marketing and Salespeople can Use Texting Right for Business
How Marketing and Salespeople can Use Texting Right for Business
9 Tips to Help Entrepreneurs and Business Owners Write Better
9 Tips to Help Entrepreneurs and Business Owners Write Better
Why is revenue marketing so important?
Traditional marketing drains revenue (of course in hopes of more than offsetting that drainage through sales). Revenue marketing, in contrast, takes a more strategic approach, designed to drive revenue rather than waiting for it to happen.
How to Avoid Marketing Translation Mistakes
The majority of marketing mistakes in translation are, of course, unintentional and often represent something that has been missed even by professional translators hired by large corporations like BMW or American Motors. Thankfully, there are several ways to avoid...
Three Inbound Marketing Tips for B2B Lead Generation
New customers are the lifeblood of any business. From small businesses to large firms, the only way to generate income is with paying customers. Attracting new clients not only helps your bottom line, but also drives growth and leads to new ideas and endeavors for...
How to Help Your Small Business Survive Through Coronavirus (COVID-19)
We all know that the spread of the coronavirus (COVID-19) is developing rapidly, and as small business owners we are all concerned about what impact this will have on the future of our businesses. These concerns are justified, but the actions you take now to protect...
Why Companies Need to Invest Creative Time in These 3 Types of Content
Content marketing is not for dummies. Target customers know exactly what they want, and they are willing to pay for it (eventually). A business can increase their brand across many social media platforms, but they need a strategy. Traffic can be directed to a...