How Marketing and Salespeople can Use Texting Right for Business
Articles about Inbound Marketing
9 Tips to Help Entrepreneurs and Business Owners Write Better
9 Tips to Help Entrepreneurs and Business Owners Write Better
Why is revenue marketing so important?
Traditional marketing drains revenue (of course in hopes of more than offsetting that drainage through sales). Revenue marketing, in contrast, takes a more strategic approach, designed to drive revenue rather than waiting for it to happen.
How to Avoid Marketing Translation Mistakes
The majority of marketing mistakes in translation are, of course, unintentional and often represent something that has been missed even by professional translators hired by large corporations like BMW or American Motors. Thankfully, there are several ways to avoid...
Three Inbound Marketing Tips for B2B Lead Generation
New customers are the lifeblood of any business. From small businesses to large firms, the only way to generate income is with paying customers. Attracting new clients not only helps your bottom line, but also drives growth and leads to new ideas and endeavors for...
How to Help Your Small Business Survive Through Coronavirus (COVID-19)
We all know that the spread of the coronavirus (COVID-19) is developing rapidly, and as small business owners we are all concerned about what impact this will have on the future of our businesses. These concerns are justified, but the actions you take now to protect...
Why Companies Need to Invest Creative Time in These 3 Types of Content
Content marketing is not for dummies. Target customers know exactly what they want, and they are willing to pay for it (eventually). A business can increase their brand across many social media platforms, but they need a strategy. Traffic can be directed to a...
How to Know Which Tasks to Outsource for Greater Business Growth
Business growth demands a lot of time and energy. People must decide what to continue handling themselves, what staff to bring on, and what to outsource. Every team has strengths and weaknesses. To be effective, people need to recognize what they are good at and how...
Why Diversity Skills Are an Essential Part of Any Small Business Model
Diversity is a bit of a buzzword for small businesses that want to take the lead in the current marketplace. Companies that focus on building diverse teams with a range of skillsets are going to go further than those that build a business around niche employees who...
Why Startups Need New Product Marketing Strategies to Stand Out in 2019
Making your product stand out seems hard in a squeezed market, full of competitors all looking for the edge. The internet is a global market where people can shop locally or globally. To grab people’s attention, you need to have strategies that are on point. Try these...