Entrepreneurs trying to handle marketing on their own often make mistakes that can seriously harm the reputation of a new company. We’ve seen them all and have helped many business owners avoid them. Here are nine of the most common, along with tips on preventing them...
What do a 40-year-old music store and an online sales and marketing services company have in common? – The entrepreneur, Lisa Canning
The Covid-19 pandemic has resulted in many people facing redundancy, losing their jobs, or looking for ways to top up their bank balance to increase their financial security. Due to a rise in unemployment and job uncertainty, it could be time for a talented...
When people look for a company to patronize, they look at a number of factors: track record, quality of product or service, and, at the top of the list, good customer service. If your company wants to beat the competition, then it must have a solid customer service...
Whether you are selling one hundred percent online, have a brick and mortar location, or primarily sell services, it is essential to have a robust marketing campaign if you expect to win over prospects and successfully grow your business. To get a leg up, it takes...
When two people love one another, starting a business together can be a dream come true. To run a business without leaving the house (or changing out of pajamas) might even seem too good to be true. Whether that is a good idea or not depends entirely on the couple. ...
Today’s modern woman wears many hats. She might run both her household and her company at the same time. It is no small feat to raise a family and be successful in business. When it comes to becoming a successful businesswoman, it takes focus, grit, and lots of...
We all know that the spread of the coronavirus (COVID-19) is developing rapidly, and as small business owners we are all concerned about what impact this will have on the future of our businesses. These concerns are justified, but the actions you take now to protect...
Running a small business is tough. It can take up to 2 years to be running at a decent pace and somewhere around 5 years to really get going. In the meantime, this can present cash flow problems and other challenges. To pocket extra money means searching for ways to...
Outsourcing customer service is not the panacea businesses want it to be. Most companies look at in-house services and wonder if they can tap into the potential of outsourcing to save money, expand services, or increase capacity to serve their customers. It is not the...