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Get to Know Your Consumer

Get to Know Your Consumer

How well do you really know your customer? Do you know what they want and need? Perhaps, one of the best things you can do for your business right now is to get to know your customer better.

Recent Articles

I’m OK with My Profit Margin, Said No Music Business Owner Ever

Business 101: If your profit margins aren’t growing, neither is your business; and if your business isn’t growing, it’s losing. First, let’s get on the same page. Profit margin is a percentage of your business’ net profit per revenue dollar. There’s some math involved...

Create a Great Experience for Your Music Store Customers

Who knows how many legacy-channel ads and marketing messages the average person sees on the typical day? Nobody, that’s who, but it’s a lot. Throw in the internet, spam, and social media, and it all turns into little more than background noise that most people simply...

Sales 101: How Are Inside Sales Different from Outside Sales?

Whatever your role in the music business—whether a retailer, wholesaler, performer, or some other position—you are in business, and the business of business is selling. Hard stop. But do you know the difference between inside and outside sales? What Are Inside Sales?...

Three Tips to Build Your Business Around Your Customer

If you’re in the music business, you are in business, and the point of being in business is making money. And whether you’re an instrument retailer, an accessory wholesaler or service provider, your customers are the ones who make the cash register go cha-ching!...

Five Tips for Enhancing Your Brand Identity

Your brand identity—the reputation, promise, and vision you project into the market—might need some sprucing up. Customers are fickle and can be distracted by the next shiny thing to come along. The market itself is always shift, and “shiny” new competitors might have...