by Michael Kuczkowski | Sep 19, 2022 | Content Marketing
If you’re not on Instagram, here are five reasons from social media strategist Hootsuite that you want to rethink that: Instagram has staying power. It’s been around 12 years and is second-most downloaded app. Instagram has cross-generational appeal. Gen Z (16- to...
by Michael Kuczkowski | Sep 8, 2022 | Content Marketing, Marketing
When governments tried to control the spread of COVID-19 by locking down the country, e-commerce sales skyrocketed 43% in 2020, rising to $815 billion from $571.2 billion in 2019, and there is no sign the boom in online shopping will slow down in the post-virus era....
by Michael Kuczkowski | Aug 31, 2022 | Marketing
There is one thing you can do that is a tried-and-true but often overlooked strategy for generating the online reviews and ratings your store deserves. Ask your best customers to say something good about you! Customers who leave your store smiling typically are more...
by Michael Kuczkowski | Aug 15, 2022 | Content Marketing, Inbound Marketing, Managing Risk
Do you find it inconceivable to keep up with TikTok trends? We do too! That’s why we touched base with a few of our favorite musical TikTokers to examine what they’ve been doing and what they enjoy on TikTok. 1. Song covers It goes without saying but covered versions...
by Michael Kuczkowski | Aug 10, 2022 | Content Marketing, Inbound Marketing, Marketing
One of the most challenging parts of marketing for small business owners is selecting images and visual elements that clients and customers will love and—more importantly—respond to. Visuals and imagery are very personal things. They bring out a lot of emotion, both...