by Lisa | Sep 21, 2020 | Marketing
Email Campaigns For Success. What is the best indication that your marketing strategy is hitting home? Conversions, of course! That’s where A/B testing comes in. But, what is ab testing? This form of effective marketing testing allows for small businesses and large...
by Lisa | Sep 14, 2020 | Marketing, Opt-In
When the film critic Roger Ebert first met his future wife Chaz Hammelsmith at a social event in the early 1990s, he thought she was beautiful and worked up the courage to introduce himself, and they exchanged business cards. It was when they began corresponding by...
by Lisa | Sep 8, 2020 | Outsourcing, Sales
If you are in the mindset to grow your business, then you may be thinking about the ins-and-outs of B2B sales outsourcing. It’s not uncommon that a B2B start-up may not have the funds to hire their own full-time sales team. That’s where sales outsourcing companies...
by Lisa | Aug 31, 2020 | Content Marketing, Inbound Marketing, Social Media
The majority of marketing mistakes in translation are, of course, unintentional and often represent something that has been missed even by professional translators hired by large corporations like BMW or American Motors. Thankfully, there are several ways to avoid...
by Lisa | Aug 24, 2020 | SEO
The coronavirus has thrown the world into a tailspin since its outbreak at the beginning of the year. Everything came to a stop – businesses and schools have closed down as mandated by the government. Many businesses – big and small – have been greatly affected by...