Four Tips for Brand Storytelling

Four Tips for Brand Storytelling

Storytelling is one of the oldest forms of communication. Today’s storyteller needs a great narrative in order to connect with customers on a deeper level, enabling trust between the buyer and seller. In today’s saturated market, consumers have an onslaught of...
Get to Know Your Customer: Single Households

Get to Know Your Customer: Single Households

As a business owner, you need to know your audience. That is the first step to achieving good sales. Today, let’s explore the singles market and the opportunities that exist in this target audience. For one, this is a burgeoning market, and the numbers paint an...
A Guide to Understanding Your Customer

A Guide to Understanding Your Customer

While business go-to-market strategies vary, every company has a customer, whether that is B2B (business to business) or B2C (business to consumer)—and keeping that customer front and center is critical to business success. Key to this is considering the customer’s...
Your Product Launch Checklist

Your Product Launch Checklist

Do you have a product launch coming up? Perhaps you are looking to upgrade or enhance a product or service that is outdated. Or maybe you are simply looking to refresh something that is already going well. Either way, your business needs a strategy to mitigate the...
Stand Out in a Competitive Market

Stand Out in a Competitive Market

What differentiates your company from the next one? If you haven’t considered this, now might be the time. There are big advantages for companies that stand out. Companies that stand out often have: A unique selling proposition, Competitive insulation, Loyal customers...