by Lisa Canning | Oct 2, 2026 | Marketing
Examples in this piece are illustrative composites based on common situations, not specific named clients. There’s a position in every small market that produces outsize returns: the recognized voice on the category. Not the biggest player. Not the cheapest. The...
by Lisa Canning | Sep 25, 2026 | Sales
Examples in this piece are illustrative composites based on common situations, not specific named clients. There’s a difference between an audience that grows and an audience that recruits itself. Most small businesses are working hard to build the first, when...
by Lisa Canning | Sep 18, 2026 | Marketing
Examples in this piece are illustrative composites based on common situations, not specific named clients. This is the first of two issues on the visibility engine — how sub-$10M businesses build durable founder authority and category recognition. We start with PR,...
by Lisa Canning | Sep 11, 2026 | Sales
Most small business owners think of awards the way they think of vacation: nice if you can afford it, not central to how the business runs. That framing is costing them money. Awards — the right ones, applied for the right way — are one of the highest-ROI sales...
by Lisa Canning | Sep 4, 2026 | Sales
Examples in this piece are illustrative composites based on common situations, not specific named clients. This is the first of three issues on partnership architecture — how sub-$10M businesses build growth capacity through structured partner relationships rather...
