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Amplify Your Depth and Reach into a Capable Team 

About Sales Maven

Sales Maven was founded by Lisa Canning, who has been building small businesses, and helping others do the same, for over 30 years. Along her journey, Lisa discovered many other successful small business owners who, like her, struggled to invest into build a team around them to accelerate their own efforts to scale or exit.
At Sales Maven, we help our clients affordably amplify their depth and reach to create a sales and marketing team for a solid digital growth. We provide a one-stop affordable approach to help sales maven owners fill in all of their sales and marketing gaps.  

A good marketing foundation consists of intellect, research, and creative thinking. We strive to combine these elements to deliver the best work in the client’s product or service category. We become an extension of the company, a partner if you will, but we never forget that objectivity is one of the most valuable things we can offer a client.

All our experience and beliefs have developed over time into a philosophy that can best be summed up as:

  • Be a participant in the business by finding meaningful solutions to client problems
  • Provide outstanding content and creative solutions
  • Be a caretaker of the budgets by exhibiting professional money management skills


Strategic Planning and Research

  • Develop a marketing strategy and plan for execution
  • Oversee all research, both qualitative and quantitative
  • Oversee focus groups, consumer surveys, B2B

Creative Services

  • Creative Concepts & Design

  • Content for Websites/Collateral/Blogs/Social Media/Email Automation Marketing

  • Website Design

  • Art Direction/Production of photo/video shoots

Social Media Services

  • Create social media strategies
  • Recommend appropriate platforms for client
  • Content Creation
  • Posting content

Research Services

  • Target list building
  • Competitive analysis

Media Services

  • Develop media plans for print, social media
  • Negotiate media buys
  • Monitor effectiveness through analytic tools and make changes as needed
  • Provide a post-buy analysis

Web Services

  • Website Design
  • Content for Website
  • Pay per click advertising
  • Search engine marketing and Search Engine Optimization
  • Analytics

Affiliate Programs

  • Affiliate Recruitment
  • Content Development
  • Affiliate Management